Mr Laurent founded Swisseshine in Geneva in 1992 with a single vision: to curate timeless, uncompromising jewelry that transcends trends. For 32 years, he hand-selected every piece diamonds, gemstones, and metals sourced from master craftspeople across Europe and USA. His wife Claire was his creative partner in everything until her passing in 2022. Without her, and with no family successor to carry forward his impossible standards, Laurent made a difficult decision: rather than sell Swisseshine to a conglomerate or let it fade, he's liquidating the entire collection at 80% off. This is his final gift to the customers who trusted him over three decades. Once these pieces are gone, Swisseshine closes forever.